Iconic Australian brand is being destroyed
After 35 years as a dick smith customer, I will never shop there again. Today was the last straw. 10 minute wait and then I was overcharged $5 on two small items!
Woolworths has completely destroyed everything Dick built by appointing clearly useless national retail management, inept store staff with absolutely no knowledge, tried to focus on doing more of what everyone else is doing (let's try and be a clive peeters, jb- hifi, harvey norman, big w) and pitching themselves as 'techsperts' HA!
My early years buying at a Dick Smith reseller in the early 1980s (the owner was an EE) put me in stead to undertake electrical engineering and although I now source from other suppliers, Dick Smith was always a good place to grab things you knew they had.
They've killed Tandy too, along with utterly alienating their entire customer base- I mean who goes to Dick Smith anymore? Who is their market? They clearly don't know! It's sad to watch. Maybe one day Dick can buy the brand back for a $1 and rebuild it- it won't be long before it is worthless.