If you need to boost a frequency band, this eats into dynamic range.
Most people rather live with the "suck out". While most audiophiles
don't even like tone controls, it is somewhat accepted that you can
filter out a peak in a room and it is not the end of the world.
Unless you use remez to generate a linear phase filter, any attempt to
equalize will alter group delay.
It's actually more complicated than this if the room isn't designed to
be well diffused. This is because music is not a sine wave. Given how
the sound bounces off the surfaces, it is possible that a short burst
would need different equalization than a sine wave. In fact, that is
how pseudo anechoic testing is done.
It's really harder to design a good room than a good amplifier. There
are room simulators. Not exactly what the pros use, but you can buy
CARA and simulate room acoustics.
http://www.rhintek.com