F
Fred Bloggs
John said:I read in sci.electronics.design that Fred Bloggs <[email protected]>
wrote (in <[email protected]>) about 'Spirit lands on Mars!',
So it can. That's not the problem
Yes, because you have to understand *what business you are in*, in order
to understand WHEN and HOW to apply those 'universal principles of
management'.
Here is Mr Martian, who knows Maxwell's Equations (although he calls
them '12469's Equations') but doesn't know what toast is. Do you think
he can design an electric toaster?
Here is Mr Marketing, who has been hired to boost the sales of the
company's electric razors. So he starts a TV ad campaign in March.
Result? Nada. Because about 90% of electric razors are sold in December.
If you make consumer goods and your engineers come up with a cost-
saving, why do you NOT reduce list prices? Because retailers will demand
compensation for all the stock they are holding.
Right- you are talking about the formation of what's called an
Integrated Product Team, or IPT, for product development, which consists
of the representative component expertise that makes it happen.