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Maxim IC frustration - hard to find components

Q

qrk

Go to Linear Tech, Nat Semi, or Analog Devices if you want readily
available parts. The regional support staff have been really helpful.
I've stopped using Maxim due to a fiasco I had with them 5 years ago
and due to availability issues of other parts. Great parts if you can
get your hands on them!
Yet I have had Maxim sales guys tell me -- with straight faces -- that
Maxim never obsoletes a design.

Ask them about the MAX439 and variants. It was a very unique op-amp at
the time. Come to think of it, it's still a unique op-amp. Linear
Technology was glad to pick up another $50k in sales from us when
Maxim stopped producing the MAX439 due to a process line change. They
couldn't figure out how the designer, who was on a very long vacation
in Nepal, ever got that part to work.
 
J

Joerg

Hello John,
I have been using the MAX7219 for ~15 years, (serial input,
multiplexed led driver). Can't seem to get rid of it.

There are lots of display drivers, for example in the Philips PCF series
although much of it is now going towards the more popular LCD technology.
 
John said:
I have been using the MAX7219 for ~15 years, (serial input,
multiplexed led driver). Can't seem to get rid of it.

As a former Maxim employee, I did my best to stay out of this thread.
However, the MAX7219 was one of the more "entertaining" parts I
designed. [As an analog IC designer, doing digital is nice for a
change.] I had to fight the powers that be to design it using VLSI's
process, rather than our fab. The chip would have been huge in 3um. Not
only did the smaller channel length fets help, but the double metal
sealed the deal. I designed the power fets in both processes and it
just wasn't a contest. [If you look at the die, the power fets are
build around the bonding pad for the best resistance to
electromigration problems.] The issue was given the usual 3 passes it
task to get a chip into production, that would cost a fortune at VLSI.
Still, I won on the merits of doing it in the finer geometry process.
The chip went through what was nearly a full circuit spice simulation
on IIRC a 90Mhz PC. We had a room in what was the old Tech Fed Credit
Union building that had a few PCs in it for either long runs or just to
be in a place not to be disturbed. The serial I/O plus dual port ram
was one simulation, then the rest of the chip was the other simulation.
I took at least two weeks of simulation.

The chip worked on the first pass, including passing burn-in, latch-up
and ESD. When Maxim got its one 1um process (1.2um I think), I tweaked
the chip for that process. It was run along with test patterns to get
the bugs out of the process. There is nothing like having a real chip
to play with when a process is being developed.

There are a few issues with the part. One is the burn-in test mode.
[The part is burned in with all digit drivers being exercise, i.e.
dynamic burn-in.] It is mentioned twice in the datasheet, but many
people don't read the datasheet carefully. Once you are in burn-in
mode, all the leds stay on no matter what you do. I ended up talking to
a customer from Australia that spent weeks with apps trying to figure
out what was going on with this part as he would get in that mode.
Finally the call got bumped up to me, to which I replied "No big deal,
you got the part in the burn-in test mode, as shown on page blah blah
blah." He was a bit irate as nobody in apps pointed that out. When the
datasheet was being written, I tried to get a special section in it
warning about the test mode, but that was deemed to be too alarming.
You don't want to scare off the customers. The other argument I lost
was the designation of "serially interfaced" rather than "serial
interface.' Which do you want, good gramar or common engineering speak?

There is also something funky in the serial interface. I don't remember
the problem exactly, but it has to do with the chip select not gating
the load pulse or something like that. I don't have the datasheet in
front of me so I can't recall the exact problem. I noticed the chip is
being sold in surface mount, so it was tweaked by someone after I left.
Maybe that problem is fixed.

Almost everything I wanted to put in the chip got approved. The
exception was the ability to set the intensity of every digit
individually. I wanted to use it so that a cursor (blinking digit or
different brightness) could be implemented. I did an app note later on
how to add a cursor with external parts.

One nice thing about the part is the use of current mirrors to set the
peak current via the external resistor. Current feeding the LEDs makes
the displays have uniform intensity even if the LEDs don't match well.
The analog control was also used in some military apps where NV goggles
were used. [The military apps did a combination of PWM and analog to
set the intensity.]
 
J

Joerg

[email protected] wrote:


I guess you like Japanese food. I do, too :)
As a former Maxim employee, I did my best to stay out of this thread.
However, the MAX7219 was one of the more "entertaining" parts I
designed. [As an analog IC designer, doing digital is nice for a
change.] ...


[ ... story how MAX7219 was born ...]


Thanks for sharing this story. It is nice to have direct feedback here
from companies, even if it's former employees. I don't know why you left
but Maxim could be a great company if they got their hands around some
serious logistics problems I (and others) had to face. Maybe they should
design less chips or use 3rd party fabs more. The chips I saw were
mostly video and PWM related. I really admired their design and the
nifty functions they offered. But they were all single-sourced and
because my clients could not take delivery of any substantial quantity
in time I ended up having to design them all out. The only Maxim part I
ever left in a design was a Dallas digital potmeter. Because, to my
surprise, it was available.
 
Joerg said:
[email protected] wrote:


I guess you like Japanese food. I do, too :)
As a former Maxim employee, I did my best to stay out of this thread.
However, the MAX7219 was one of the more "entertaining" parts I
designed. [As an analog IC designer, doing digital is nice for a
change.] ...


[ ... story how MAX7219 was born ...]


Thanks for sharing this story. It is nice to have direct feedback here
from companies, even if it's former employees. I don't know why you left
but Maxim could be a great company if they got their hands around some
serious logistics problems I (and others) had to face. Maybe they should
design less chips or use 3rd party fabs more. The chips I saw were
mostly video and PWM related. I really admired their design and the
nifty functions they offered. But they were all single-sourced and
because my clients could not take delivery of any substantial quantity
in time I ended up having to design them all out. The only Maxim part I
ever left in a design was a Dallas digital potmeter. Because, to my
surprise, it was available.

Jack Gifford doesn't like three things: Phd, MBA, and product
engineers. The lack of product engineering is the reason for poor
delivery. When I was there, we orphaned only one chip. It was an
offline switcher of sorts that was capacitor coupled. Not only did it
have problems, but it was deemed kind of dangerous.
 
J

Johnny

Hi,

Just thought I'd add a little vitriol (looks like we have a good amount
going already!).

Then there is the poor performance of many of their web sites but that's
a whole 'nother matter.

I nominate ST, Philips.

A few years ago I was thinking about using a Philips uC and checked out
their site. They had some crap "parametric" search that failed to work.
After hours, I finally found the part I wanted. I figured I should pass
some feedback to Philips and I wrote them (nicely) saying how much
difficulty I had finding the part I wanted. I got a very rude response
from Philips (a female if it makes a difference) tell me "I had no
issues finding this part". Yeah, if you know what part you want...

On the US front I say National and Intersil have crap websites.
Intersil blows for needing so much Flash...WTH? Are they pandering to
low attention span 5-year olds?

John.
 
J

Joerg

Jack Gifford doesn't like three things: Phd, MBA, and product
engineers. The lack of product engineering is the reason for poor
delivery. When I was there, we orphaned only one chip. It was an
offline switcher of sorts that was capacitor coupled. Not only did it
have problems, but it was deemed kind of dangerous.

Just curious: What does he like? If you can't generate enough product to
fill orders a company isn't going to thrive. When I ran the division of
a company my first priority at all times was to make sure that
production was humming.
 
S

Spehro Pefhany

Just curious: What does he like? If you can't generate enough product to
fill orders a company isn't going to thrive. When I ran the division of
a company my first priority at all times was to make sure that
production was humming.

I sprung for a radio to keep them happy.


Best regards,
Spehro Pefhany
 
J

Joerg

Hello Spehro,
I sprung for a radio to keep them happy.

One of our guys said "If I go in there and hear Mr.Bojangles one more
time I am going to scream". But that's nothing compared to the schmaltzy
stuff they listened to in a German production facility. It could make
your toe nails curl.
 
P

PeteS

Spehro said:
I sprung for a radio to keep them happy.


Best regards,
Spehro Pefhany

I think we all (well, most) agree Maxim has some great parts, and I
enjoyed the story above, but great parts is not the issue, as the
thread has noted heavily ;)

Cheers

PeteS
 
J

Joel Kolstad

Joerg said:
But that's nothing compared to the schmaltzy stuff they listened to in a
German production facility. It could make your toe nails curl.

The machine shop I occasionally worked at in college had a bunch of old(er)
machinists who preferred to listen to country music and Paul Harvey... really
drove some of the highly-liberal college students nuts. :)
 
J

Joerg

Hello Joel,
The machine shop I occasionally worked at in college had a bunch of old(er)
machinists who preferred to listen to country music and Paul Harvey... really
drove some of the highly-liberal college students nuts. :)

Ah, my kind of tunes. I like Country. Not the modern stuff but old
Americana. And Blues.
 
P

PeteS

Joerg said:
Hello Spehro,



One of our guys said "If I go in there and hear Mr.Bojangles one more
time I am going to scream". But that's nothing compared to the schmaltzy
stuff they listened to in a German production facility. It could make
your toe nails curl.

Eeeeewwwww

That's almost as bad as Barry Manilow greatest hits for 'animated
production'

Cheers

PeteS
 
P

PeteS

Joel said:
The machine shop I occasionally worked at in college had a bunch of old(er)
machinists who preferred to listen to country music and Paul Harvey... really
drove some of the highly-liberal college students nuts. :)

I remember listening to Paul Harvey - I was always amused that his tone
and pitch did _not_ change during his commercials ;)

Cheers

PeteS
 
D

dalai lamah

Un bel giorno [email protected] digitò:
I don't know why Maxim makes it so difficult for small companies to
design with their components. [...]

The business strategy of Maxim becomes obvious if you read the list of its
distributors:

http://www.maxim-ic.com/company/contact/sales_offices.cfm/filter/idistributors

Most of them are on the east and south-east of Asia. It seems to me that
Maxim is becoming a big consulting company that works for some big asian
cellphone/pda/whatever manufacturers, and sometimes incidentally sells
parts also to "normal" people.
 
R

Rebecca of Maxim Dallas

Hello,

My name is Rebecca and I supervise Maxim Dallas Direct, a sales channel
from which customers are able to order Maxim & Dallas parts directly.
One of the main reasons Maxim Dallas Direct was created was to allow
customers to receive pricing and availability from a Maxim Dallas
specialist with a vested interest in getting the customer what they
want, when they want it. I'm sorry you were led to believe these
parts had long lead times, but here is what we currently have
available. All units are in stock in the Philippines, 4 days transit
directly to you.

DS2745U+ 40 units $1.65 each
MAX1724EZK27+ 40 units $2.11 each
MAX1522EUT+ 40 units $1.61 each (quote#A1381106)
MAX1555EZK+ 40 units $1.34 each

We are moving towards lead free (noted by the + at the end of the part
number) so that I what I am quoting (if you have any questions
regarding lead free there is a notification on our website at
http://www.maxim-ic.com/emmi/lead_free_notice.cfm). If any of these are
not the exact package type you need or if you would like to order free
samples please let me know. For future reference please feel free to
call us directly at 888.629.4642 and any sales person can assist you.
If you would like to place an order please email [email protected] or
fax to 800.992.1884. Thank you and I apologize for your frustration.

Sincerely,

Rebecca Graves
 
J

Joerg

Hello Rebecca,

My name is Rebecca and I supervise Maxim Dallas Direct, a sales channel
from which customers are able to order Maxim & Dallas parts directly.
One of the main reasons Maxim Dallas Direct was created was to allow
customers to receive pricing and availability from a Maxim Dallas
specialist with a vested interest in getting the customer what they
want, when they want it.


Thanks for posting here in the group. Does that direct channel also work
for customer with large quantity needs? That's where my clients had the
most problems. They could buy a few dozen but when they wanted some
reels they pulled a blank (and I had to design the Maxim parts out).
Mostly these were PWM and video chips.

A suggestion to upper management at Maxim: Keep track of all inquiries,
especially those where customers could not be satisfied with the desired
quantities and have walked away.
 
K

krw

Hello Joel,


Ah, my kind of tunes. I like Country. Not the modern stuff but old
Americana. And Blues.

Ah, you like both kinds of music; Country _and_ Western.
 
K

krw

I remember listening to Paul Harvey - I was always amused that his tone
and pitch did _not_ change during his commercials ;)

I still listen to him on occasion. His "The Rest of the Story", is
often interesting. the commercials start with even numbered pages.
;-)
 
J

John Larkin

Hello,

My name is Rebecca and I supervise Maxim Dallas Direct, a sales channel
from which customers are able to order Maxim & Dallas parts directly.
One of the main reasons Maxim Dallas Direct was created was to allow
customers to receive pricing and availability from a Maxim Dallas
specialist with a vested interest in getting the customer what they
want, when they want it. I'm sorry you were led to believe these
parts had long lead times, but here is what we currently have
available. All units are in stock in the Philippines, 4 days transit
directly to you.

DS2745U+ 40 units $1.65 each
MAX1724EZK27+ 40 units $2.11 each
MAX1522EUT+ 40 units $1.61 each (quote#A1381106)
MAX1555EZK+ 40 units $1.34 each

We are moving towards lead free (noted by the + at the end of the part
number) so that I what I am quoting (if you have any questions
regarding lead free there is a notification on our website at
http://www.maxim-ic.com/emmi/lead_free_notice.cfm). If any of these are
not the exact package type you need or if you would like to order free
samples please let me know. For future reference please feel free to
call us directly at 888.629.4642 and any sales person can assist you.
If you would like to place an order please email [email protected] or
fax to 800.992.1884. Thank you and I apologize for your frustration.

Sincerely,

Rebecca Graves

Hi, Rebecca,

It's getting to be conventional wisdom among EEs that one should avoid
designing Maxim parts into products. It doesn't help that pinouts are
deliberately made non-standard.

I've been personally burned four or five times. At this instant, we
can't ship over a million dollars worth of product because Maxim has
slipped their promised delivery date on MAX5205's. Do you know where I
can score a couple of hundred?

I've been having friends and family request samples, which are
available. Every 8 dacs we can scrounge, we can ship a $54,000 laser
modulator.

John
 
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