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ADT-Broadview reaction

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Jim Rojas

Industry Reaction Rolls in on ADT/Broadview Deal

By Kevin Campbell at SDM Magazine

It's not that often, especially given the current economic climate,
that two major national players in an industry get together through
acquisition. Yet, as it was widely reported last week, that's exactly
what happened in the security industry as number one ADT acquired number
two Broadview Security for $2 billion.

Now that the dust has settled and folks have had some time to reflect on
the deal, the reaction to last week's announcement seems to be a
positive, if not surprised, one. How the two biggest national players in
the industry kept their big deal a big secret we may never know. But
what some of the experts SDM has spoken with have said is that, in the
grand scheme, it's good for the industry.

"We've seen periods or cycles of consolidation in the industry over the
years, and both then and now I think what it really does is reinforce
the value of RMR with the investment community that watches our space,"
says Jim Callahan, chief operating officer of Ackerman Security Systems,
Atlanta. "The result is that the industry has always gotten stronger. So
we certainly see nothing negative; only positives coming from it."

Others view the deal from a competitive standpoint. Fewer competitors
can mean more business for other dealers. But other benefits come along
with it, too.

"For the rest of the industry, it's good. It's just one less competitor
out there, and a big one," says Bob Bonifas, CEO and chairman of the
board of Aurora, Ill.-based Alarm Detection Systems Inc. A big one,
indeed. And that may become a factor for many security customers, says
Lessing Gold, a partner with the legal firm Mitchell Silberberg & Knupp
LLP and SDM's legal columnist.
 
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Jim Rojas

tourman said:
RHC: It will be interesting to see if they decide to keep the Brinks /
Broadview name in place, since this acquisition is only being done by
the executive to improve Tyco's balance sheet. Either way, it's not
likely to affect service quality to the customer in any positive way
for either company, so I think the market will remain pretty much as
is. Usually consolidation comes with confusion on the part of the
buying company acquiring the other company, as they struggle to mesh
the two operations. That only bodes well for the 85% balance of the
market held by independant companies, as ADT Brinks attrition rates
continue unabated, leaving us even more opportunities for
takeovers...

Such is life in the world of big business....

ADT is like a vulture...they will pick it clean and leave no trace. The
Broadview crews are all in serious danger of unemployment. ADT does not
like trained monkeys that can only work on a handful of proprietary
panels. All those BHS panels will be sold as scrap, or fill up many
local landfills. I guarantee you none of the BHS panels will be on ADT's
approved list of acceptable panels.

Jim Rojas
 
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Jim Rojas

tourman said:
RHC: You're probably right about ADT picking the bones clean. They did
that with their SecurityLink purchase as well.

In the end, it's always the bottom line that counts more than the
customer. When will they ever learn......(hope they never do....good
for us....:))

Exactly...that's why so many dealers were very happy about the deal.

Jim Rojas
 
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Jim Rojas

mleuck said:
They can't keep the Brinks name which was why they renamed to
Broadview. It will be a gradual consolidation with the installation
and service arms staying exactly like they are now and ADT slowly
absorbing the administrative side.

Maybe Brinks, Inc. finally realized what a huge white elephant their
security division was, and strategically decided to get rid of it. As
they did their other major holdings in the past.

Jim Rojas
 
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Jim Rojas

Robert said:
Naah. They just wanted out before you get around to filing that
$25,000,000,000 counter-suit for restraint of trade. :^)

Brinks did me a huge favor with the lawsuit. The website is more popular
than ever. Since the case was over, more than 3500 new dealers and
homeowners became members.

Jim Rojas
 
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Jim Rojas

mleuck said:
The security division was profitable and had name recognition, the
reason for the sale was because some investors wanted to concentrate
on the armored truck division. Same reason they dumped BAX in 2006

I realize you have a thing against Brinks but at least get some of the
facts right

This isn't a court of law...FACTS are irrelevant in this case... LMAO

Jim Rojas
 
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