I think most is a compromise between cost, manufacturing and wear and tear.
No mention was made of the difference in materials in the actual sockets between the UK and US so perhaps the answer why the UK ones seem to burn out.
Usually burn out plug/ sockets here in Aus are due to old worn out usually in kitchens or laundries where large current devices reside.
Actually it is a wonder there are not more failures. I have seen double adaptors "ganged" together in a fashion where, because there were so many, 6 I think, they kept falling out. So the fix of the householder was to insert a cup hook above and tie some string around the complete assembly.
A bit like some of those now-a-day six pack sockets with loading that sends shivers up the spine.
Yes, maybe some do have an included o/l but the plug usually burns out before the o/l trips.
The silver finish is just a metal coating on the brass pins. Most in Aus appear this way although the older ones from 20 years ago did not have any coating. Commercial 3 phase plug/sockets are still uncoated.
Anyhow, found this reference....might help ....
http://www-materials.eng.cam.ac.uk/mpsite/plug/non_IE/page4.html