What are the biggest mistakes authors make when marketing their eBooks?

[george01]

Marketing an eBook is just as important as writing it, yet many authors struggle to get it right. Some common mistakes include failing to identify the target audience, relying solely on organic reach, or neglecting professional eBook marketing services that can maximize visibility.

One of the biggest pitfalls is ignoring social media or using it ineffectively. Simply posting a book cover won’t generate interest—engagement, storytelling, and interaction are key. Another mistake is not leveraging email marketing or building an author platform before launching. Without an engaged audience, even the best eBook can go unnoticed.

Pricing is another challenge—some authors overprice their eBooks, while others undervalue them. And let’s not forget the power of reviews! Skipping review requests can hurt credibility and sales potential.

What do you think? Have you made (or seen) any major book marketing mistakes? What strategies have worked best for you when promoting an eBook? Let’s discuss it!

 

[Aliraza]

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