Hello Jim,
Yep. Word-of-mouth has its pros and cons :-(
Thing is, the word has to find its way. The only path would be the
occasional dinner talk between big shots about some problem, and one of
them scratching his head and digging through his address book.
I also run into a lot of "Cadence snobbery". Since I don't have
Cadence tools they often just walk away. Too bad. I've seen some who
got dumped by their boards/investors for failure to deliver.
You can also see that in HW design. Not so much with respect to CAD
tools but lab equipment. Once a guy said that my HP3577 is kind of old,
ain't it? Turns out I had to schlepp it down there because their fancy
new one couldn't do it. Then there was the 20+ year old Rhode&Schwarz
UVM analog RF meter. The minute something modulated all their newfangled
stuff went beserk but not my UVM.
The best was a top of the line spectrum analyzer that had cost a client
the equivalent of a new Lexus. I hung up on it and came back with my
comm receiver, also top of the line but these things are under $3k.
Started at 9:00am, earned lots of frowns, found the noise source at
9:10am, determined a fix by 9:15am. They had set up a 10:00am meeting to
discuss the strategy to chase that problem. So I went to the boss and
told him we could still hold that meeting but there wasn't much to say
about noise anymore, other than where it comes from and what we did to
fix it. Dropped his jaw.
Regards, Joerg