With all the publicity it gets, it can hardly be called a failure.
It's actually quite a brilliant and successful idea as far as awareness
plans go.
Though some people simply don't get the idea of irony. Our building is
plastered with the Earth Hour posters, however, one of the occupants is
a company that makes coal and gas power stations.
Being in IT, and having been in electronics engineering, I fully
support that (the manufacturing, not the earth hour bullshit).
Turning off the lights doesn't actually DO anything productive.
Lighting (at least the ones that are under normal control) form only a
small percentage of the total power outlay, so even if *everyone* turned
off *every* light it will do nothing for the longer term issues we're
going to have to cover. Less so since it's only an hour.
Google "earth hour sponsors" and have a gander as to what the media is
saying on this, or more importantly, what they're NOT saying.
Not to mention the exemptions, where wikipedia says:
"Essential cultural events like Canadian hockey matches will carry on
regardless of Earth Hour. According to the Vancouver Sun, "TV,
particularly when tuned to the Canucks, is classified as an essential
use of power."
So there you have it. **** the planet, hockey is more important. Or,
translated to English, 'nobody cares except the media', presumably
because they're going to make a buck out of it.