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What is Dexion / Handy Angle called in America?

R

Ross Herbert

:I was writing up tip for working on large desk top , mixer amps
:http://home.graffiti.net/diverse:graffiti.net/mixer.jpg
:The perforated angle metal marked D and the other one between D1 and D2
:supporting the edge.

Dexion is simply a brand name. I think US citizens usually identify products by
function rather than by brand name alone, unlike Brits, Aussies or Kiwis, who
always refer to it simply as 'Dexion'.

Slotted angle is the product manufactured by Dexion and they do have a US
manufacturer/distributor http://www.stodec.com/solutions/dexionamerica.html
 
S

Smitty Two

Ross Herbert said:
I think US citizens usually identify products
by
function rather than by brand name alone

Not always though. If one brand has a predominant market share, their
name often becomes a substitute for the generic term. Scotch tape and
post-it notes come to mind. I've never in my life heard anyone say, "do
you have any clear cellophane tape?" And Lazy-Boy to mean any recliner
chair. Non-pilots tend to think that all small airplanes are "Piper
Cubs." A lot of people call any soda "Coke" as in "I'll have a Coke."
(Actually I like Coke, and make damn sure I get it in a restaurant,
rather than Pepsi or any of the other inferior imitations.)

But, it is true that some companies go to great lengths to preserve the
real or imagined integrity of their brands. When photocopiers first came
out, people started saying "here, xerox this for me." The company ran
full page ads in national magazines that said "Xerox is not a verb." And
they won, because people started saying "photocopy" and later "copy."
Damn that must have been an expensive campaign.

Rolls Royce did something similar, after other companies started saying
"Our brand is the Rolls-Royce of televisions" or whatever. Again they
won, with enough financial clout to back their legal threats.
 
N

N Cook

Smitty Two said:
Not always though. If one brand has a predominant market share, their
name often becomes a substitute for the generic term. Scotch tape and
post-it notes come to mind. I've never in my life heard anyone say, "do
you have any clear cellophane tape?" And Lazy-Boy to mean any recliner
chair. Non-pilots tend to think that all small airplanes are "Piper
Cubs." A lot of people call any soda "Coke" as in "I'll have a Coke."
(Actually I like Coke, and make damn sure I get it in a restaurant,
rather than Pepsi or any of the other inferior imitations.)

But, it is true that some companies go to great lengths to preserve the
real or imagined integrity of their brands. When photocopiers first came
out, people started saying "here, xerox this for me." The company ran
full page ads in national magazines that said "Xerox is not a verb." And
they won, because people started saying "photocopy" and later "copy."
Damn that must have been an expensive campaign.

Rolls Royce did something similar, after other companies started saying
"Our brand is the Rolls-Royce of televisions" or whatever. Again they
won, with enough financial clout to back their legal threats.

We've always hoovered over here .
We've always referred to molegrips and stanley knives etc. Come 11/9 or even
9/11, if you must, we all had to find out what on earth box cutters were.
You would think that RollsRoyce would be pleased that their name was being
used as a synonym for quality design/manufacture. Failed campaign

100,000 references to the phrase "is the rolls royce of" on Google
"The Humax PVR-9200T is the Rolls Royce of Freeview recording" coming top.
 
D

Dave Plowman (News)

We've always hoovered over here . We've always referred to molegrips and
stanley knives etc. Come 11/9 or even 9/11, if you must, we all had to
find out what on earth box cutters were. You would think that RollsRoyce
would be pleased that their name was being used as a synonym for quality
design/manufacture. Failed campaign

It might be if indeed that appliance was of the best quality. But if it's
just adspeak, as much is, and it's poor or just average, R-R might not
want to be associated with it.
 
R

Ron(UK)

N said:
We've always hoovered over here .
We've always referred to molegrips and stanley knives etc. Come 11/9 or even
9/11, if you must, we all had to find out what on earth box cutters were.
You would think that RollsRoyce would be pleased that their name was being
used as a synonym for quality design/manufacture. Failed campaign

100,000 references to the phrase "is the rolls royce of" on Google
"The Humax PVR-9200T is the Rolls Royce of Freeview recording" coming top.


Personally, I wouldn't think that dexion was the 'Rolls Royce' of
materials to prop open the cases of electronic equipment, what if it
slipped? - onto live circuitry!
That`s what long handled screwdrivers were invented for.

Shirley it would be preferable to use a suitable length of light timber,
or if you wanted to get really clever, you could make various lengths of
pvc pipe or maybe even some telescopic devices.

;)

Ron(UK)
 
N

N Cook

Ron(UK) said:
top.


Personally, I wouldn't think that dexion was the 'Rolls Royce' of
materials to prop open the cases of electronic equipment, what if it
slipped? - onto live circuitry!
That`s what long handled screwdrivers were invented for.

Shirley it would be preferable to use a suitable length of light timber,
or if you wanted to get really clever, you could make various lengths of
pvc pipe or maybe even some telescopic devices.

;)

Ron(UK)

I disagree.
Not too clear , camera shake - i'll redo, there are white cable ties at all
ends so the top panel is not vaguely propped up sideways. It is held
vertically quite sturdily, so its possible to move or tilt the whole ,18
inch sort of cube, arrangement quite securely.
I would rather rely on steel dexion and nylon cable ties than bits of wood
and string for moving awkward lumps weighing 24Kg.
Case in point I could weigh myself on bathroom scales and then me + mixer
amp , quite safely , to determine that 24Kg
 
J

jakdedert

Smitty said:
Not always though. If one brand has a predominant market share, their
name often becomes a substitute for the generic term. Scotch tape and
post-it notes come to mind. I've never in my life heard anyone say, "do
you have any clear cellophane tape?" And Lazy-Boy to mean any recliner
chair. Non-pilots tend to think that all small airplanes are "Piper
Cubs." A lot of people call any soda "Coke" as in "I'll have a Coke."
(Actually I like Coke, and make damn sure I get it in a restaurant,
rather than Pepsi or any of the other inferior imitations.)

Even regional differences creep in. Here in the South (U.S.), people
refer to all sorts of carbonated soft drinks as 'Coke', as you say.
However, here in Nashville--and immediate surroundings--I kept hearing
natives referring to 'Brico Blocks'. Context supplied the answer (to
the question in my mind) that they were talking about your basic
'concrete block'.

Years later, I heard that there was, at one time, a company here that
manufactured concrete blocks, by the name of Brico. I can find no
reference to it using google; but if I google "brico block" "nashville",
I get a few references to the term.

Rather obscure if you don't live here, but the natives almost all say
'brico block' to describe any kind of concrete or cinder type construction.

jak
 
S

Smitty Two

N Cook said:
Come 11/9 or even
9/11, if you must, we all had to find out what on earth box cutters were.

That one baffles me. I had never, ever heard those things referred to as
box cutters. Everyone I know calls them "skil knives," "Skil" being a
brand name. I bet Skil raised a fit and invented the term "box cutter"
that very day.
 
J

James Sweet

Smitty Two said:
Not always though. If one brand has a predominant market share, their
name often becomes a substitute for the generic term. Scotch tape and
post-it notes come to mind. I've never in my life heard anyone say, "do
you have any clear cellophane tape?" And Lazy-Boy to mean any recliner
chair. Non-pilots tend to think that all small airplanes are "Piper
Cubs." A lot of people call any soda "Coke" as in "I'll have a Coke."
(Actually I like Coke, and make damn sure I get it in a restaurant,
rather than Pepsi or any of the other inferior imitations.)

But, it is true that some companies go to great lengths to preserve the
real or imagined integrity of their brands. When photocopiers first came
out, people started saying "here, xerox this for me." The company ran
full page ads in national magazines that said "Xerox is not a verb." And
they won, because people started saying "photocopy" and later "copy."
Damn that must have been an expensive campaign.

Rolls Royce did something similar, after other companies started saying
"Our brand is the Rolls-Royce of televisions" or whatever. Again they
won, with enough financial clout to back their legal threats.


Kleenex comes to mind as well, and Windex, there's a whole load of brands
that have become household names.
 
M

Michael Kennedy

Smitty Two said:
Not always though. If one brand has a predominant market share, their
name often becomes a substitute for the generic term. Scotch tape and
post-it notes come to mind. I've never in my life heard anyone say, "do
you have any clear cellophane tape?" And Lazy-Boy to mean any recliner
chair. Non-pilots tend to think that all small airplanes are "Piper
Cubs." A lot of people call any soda "Coke" as in "I'll have a Coke."
(Actually I like Coke, and make damn sure I get it in a restaurant,
rather than Pepsi or any of the other inferior imitations.)

But, it is true that some companies go to great lengths to preserve the
real or imagined integrity of their brands. When photocopiers first came
out, people started saying "here, xerox this for me." The company ran
full page ads in national magazines that said "Xerox is not a verb." And
they won, because people started saying "photocopy" and later "copy."
Damn that must have been an expensive campaign.

Rolls Royce did something similar, after other companies started saying
"Our brand is the Rolls-Royce of televisions" or whatever. Again they
won, with enough financial clout to back their legal threats.

I can't udnerstand why xerox wouldn't want that though. So many brands
struggle to achieve a name like that. For instance in the south east US
people here say I want a coke. Not a soda, and it builds brand loyalty.
Xerox's stragegy seems somewhat counter intuitive.
 
J

James Sweet

I can't udnerstand why xerox wouldn't want that though. So many brands
struggle to achieve a name like that. For instance in the south east US
people here say I want a coke. Not a soda, and it builds brand loyalty.
Xerox's stragegy seems somewhat counter intuitive.


It keeps their brand from becoming generic. If everyone starts referring to
any photocopy machine as a "Xerox machine" then pretty soon they don't stand
out anymore. Of course this is virtually irrelevant these days when well
known brands are slapped on whatever the 3rd party junk of the week is but
at the time there was far more brand relevance.
 
W

William R. Walsh

Hi!
"Xerox is not a verb." And they won, because people started
saying "photocopy" and later "copy." Damn that must have been
an expensive campaign.

They did? There are some words that despite being trademarked, are well
accepted ways to describe a process or piece of equipment, whether or not it
was made by the trademark owner. The last I knew "xerox" was one such word.

http://www.merriam-webster.com/dictionary/xerox

If anything, I think the term might have fallen out of favor because of all
the competition in copying machines. It is rather unusual around these parts
to see a genuine Xerox piece of equipment.

William
 
M

Michael A. Terrell

N said:
We've always hoovered over here .
We've always referred to molegrips and stanley knives etc. Come 11/9 or even
9/11, if you must, we all had to find out what on earth box cutters were.


I didn't know what they were talking about either. We called them a
'Utility Knife', and the cheap ones were called 'Razor Knives' because
they used a single eedge razor blade.


--
Service to my country? Been there, Done that, and I've got my DD214 to
prove it.
Member of DAV #85.

Michael A. Terrell
Central Florida
 
M

Michael A. Terrell

Michael said:
I can't udnerstand why xerox wouldn't want that though. So many brands
struggle to achieve a name like that. For instance in the south east US
people here say I want a coke. Not a soda, and it builds brand loyalty.
Xerox's stragegy seems somewhat counter intuitive.


Think about it. Someone hands you an unreadable copy of a document,
and the other person replies, "Don't blame me! Blame the Xerox machine!"


--
Service to my country? Been there, Done that, and I've got my DD214 to
prove it.
Member of DAV #85.

Michael A. Terrell
Central Florida
 
B

bz

I can't udnerstand why xerox wouldn't want that though. So many brands
struggle to achieve a name like that. For instance in the south east US
people here say I want a coke. Not a soda, and it builds brand loyalty.
Xerox's stragegy seems somewhat counter intuitive.

I think that if they fail to 'defend' their trademark, then anyone can use
'the word' on their product and it is no longer a 'trademark'.

[I am not a lawyer, the above is not legal advice nor a legal opinion.
consult a lawyer if you want to know for sure.]






--
bz

please pardon my infinite ignorance, the set-of-things-I-do-not-know is an
infinite set.

[email protected] remove ch100-5 to avoid spam trap
 
N

N Cook

Michael A. Terrell said:
were.


I didn't know what they were talking about either. We called them a
'Utility Knife', and the cheap ones were called 'Razor Knives' because
they used a single eedge razor blade.


--
Service to my country? Been there, Done that, and I've got my DD214 to
prove it.
Member of DAV #85.

Michael A. Terrell
Central Florida

It was all over the UK media at the time that the crews of the planes were
overpowered by people armed only with box-cutters. As that is not , until
then, a recognised UK term , I assumed it must be a USA term.
A UK generic , ie not trade name, is a craft knife or retractable blade
craft knife.

Our dates are the other way around. We would never refer to 9/11 or even
11/9 for that matter, it would be 11th of the 9th if contracted
 
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