When you're using an op-amp that requires split supplies, you generally have a "half-way ground" rail that is half way between the two supply voltages, and you can usually generate this using a resistor voltage divider, often with a decoupler from the half-way ground to the negative rail if inputs and outputs are actually referenced to the negative rail. If they are, in audio applications, you use series capacitors to couple a signal that is referenced to the negative supply rail into the op-amp circuit, and back out.
You can also use a supply splitter such as the TLE2425 or TLE2426 (not sure which is which, one of them splits the rail at 2.5V and the other splits it in half). These generate a "firm" ground rail, and you can draw some significant current from it. With a resistor voltage divider, if you draw current from it, the rail "moves around" relative to the actual positive and negative rails, which may or may not be a problem depending on the design.
The lower the resistances are, the stiffer the rail will be, but the more power you will waste in the resistors. Values of 10K+10K are common. You normally use the same half-way ground rail for all ICs.
Look at some application notes (National Semiconductor, Texas Instruments, Maxim etc) for examples of how it's done.