^ Because the circuit only SEEMS simple after they have spent the time to figure out how to do it. If you want to just duplicate what some video did and it seems like a sound design, that is different from rolling something else from scratch.
A few things that are wrong with the original items include:
1) A piece of wire is a terrible heating element for clothing. You want something that spreads out heat, not melts your coat or burns your skin. A tiny wire can get too hot and still the total wattage effective to provide warmth is low. Reduce the heat density.
2) A potentiometer is not capable of handling the current. You would have it basing a transistor or providing feedback to a voltage or current regulating controller.
3) You didn't mention the specifics of the power source. In general enough heat to bother with, tends to be a big bulky battery worthy of mention. An exception might be gloves, if the wearer has to have thin gloves for dexterity reasons then a little bit of heat goes a long way. Insoles? Meh, wear thicker socks and insulated boots.
4) I dismiss the idea that it really needs to have temperature control. It would be simpler to just set it up where it is within the current limits of everything to run at full power then you merely switch it off when you don't need it. Besides, cold body parts tend to get numb and you might not even realize you're burning yourself or your clothing so the max power without reduction could be lower than that which destroys components. Kellys_Eye already mentioned heating tape. That would be better than a wire and there are different resistances vs lengths to choose from.
However I still feel it is not worth the bother. There are ready made solutions. It would be different if you were saving a lot of money and not spending much time because you already had the parts and knew how to do it.
On the other hand I am not trying to discourage experimentation and learning along the way. I would consider this more of a learning project than a way to stay warm before winter is over.