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Bird Flu Chip

R

Rich Webb

Impressive.

" Europe's top semiconductor maker, STMicroelectronics ..... "

So STM is ahead of Philips (oops NXP) and Siemens ( oops whatever they
call themselves now ... damned If I can remember - is it Infineon ? )
are they ?

There's a moral in that. Don't change your name !

I'm not a marketing guy (thank bog) so I'm sure that I'm not capable
of understanding the reason behind abandoning so many well-established
and respected brand names.

I mean, I get why Philip Morris Tobacco Co. changed its name to
"Altria" (Philip Morris connotation = bad, evil company; Altria
connotation = who's that?) but WTF with the electronics firms?
 
S

Spehro Pefhany

Impressive.

" Europe's top semiconductor maker, STMicroelectronics ..... "

So STM is ahead of Philips (oops NXP) and Siemens ( oops whatever they
call themselves now ... damned If I can remember - is it Infineon ? )
are they ?

There's a moral in that. Don't change your name !

Graham

http://www.edn.com/article/CA6506023.html

Best regards,
Spehro Pefhany
 
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